Solving brand challenges in a collaborative innovation summit
I created the first BrandQuest® a registered IP for GIRVIN in the request of an unusual challenge by a team from IBM, fronted by Nobuo Mii in 1993—a mission to build a microprocessor-powered personal computer based on the RISC system, a reduced induction and cooler-running computing system. At this time, the development of the microprocessor was a shared development venture with Apple and Motorola [AIM.] There’s a technology story behind that entire venture.
It was GIRVIN’s role to design an innovation+strategic workshop, in Chicago, at O’Hare Airport at an airline club’s corporate meeting suites, with a team of executives from each brand to define the unique characteristics to build-out an enlarged in-IBM modeling for a product line, as well a nomenclature strategy for the RISC system as an outcome in computing markets.
As a team, our BrandQuest® session, explored metaphorical visioning, messaging and naming program—which, as everyone knows—GIRVIN’s team summary netted out to naming Power—as a emboldened embodiment of the entire principal strategy of high-powered, speedy and cooler computing. As a tactical outcome of the BrandQuest® GIRVIN designed the complete visualization system, launch collateral, brand event couture, exhibits, tradeshow and event media—with project technology leader Lineene Krasnow, under the oversight of Nobuo Mii and other colleagues.
With a complex, entirely self-contained and proprietary tradeshow unit containment,
and theatrical sign-in presentations of the technology,
GIRVIN’s team worked onsite to support the presentations,
delivery of materials and visitor hospitality.
The metaphor of power, the strategic outcome of the BrandQuest® session that GIRVIN, and the teams from IBM, Motorola and Apple built, had additional product identity applications on the RISC processor and hardware.
GIRVIN designed a custom type for the logo, a font system
in support of the PowerPC logo, as well as the chip.
GIRVIN’s registration of the BrandQuest® process and IP has, since, been used hundreds of times in more than three decades of innovation brand summits, brand soul sessions, and pivot programs for enterprises all over the world.
We’ve built BrandQuest® Summits for technology—all of them built on innovation sessions. Food and beverage brands—all of them built BrandQuested®. Destinations. Dining. Even branding motion pictures, workshopped.
Everything GIRVIN brands starts with strategy.
The answer rarely lies in the one, but more so,
the many—towards the one ideal.
“None of us is as smart as all of us.”
Ken Blanchard
Tim
We collaborate.
GIRVIN | Strategic Brands
Technology Branding | Destinations Design
Consumer innovations
GIRVIN builds projects in strategy | story | naming | messaging | print
identity | built environments | packaging
social media | websites | interactive
