Lorna Jordan Foundation
The Challenge
Defining a complex personality
The Board of the newly established Lorna Jordan Foundation approached GIRVIN to help visualize the philanthropic legacy of the late Seattle-based environmental artist Lorna Jordan. Lorna was passionate about art, the environment, and bringing communities together—so naturally, her installations brought art to public spaces and utilities such as ecological reserves, watersheds, and water reclamation plants to express an engaging systems aesthetic.
The Solution
Aligning values
GIRVIN began with a community summit to gather valuable insights into Lorna’s life, personality, and legacy from some of her closest friends and coworkers. The outcome from that was a foundational melding of Lorna’s values and the Board’s goals for the Foundation. Informed by these values and Lorna’s vibrant and complex life, we created a brushstroke brand mark with movement and energy and a color palette based on nature and empowerment. We also moved toward practical application on a stationery set.
Strategy
Identity
Print
Lorna’s love of the earth and creating meaningful spaces, celebration of curiosity and risk, and encouraging boldness and collaboration in young artists led to the Foundation’s five pillars: Curiosity, Courage, Creativity, Collaboration, and Community—and to accept artists through the two lenses of Arts and Justice.