Heifer International
The Challenge
A Hefty Mission
Heifer International, established in 1944, gave the gift of livestock to families in need. Since then, Heifer has become an organization that helps build self-reliant communities worldwide. The Heifer Project educates community members and provides resources needed to build and maintain an environmental and agricultural infrastructure. Heifer International approached GIRVIN for a comprehensive analysis of the brand’s mission, core values and visuals.
The Solution
Ending poverty begins with agriculture
GIRVIN built an effective and straightforward naming structure, and launched the naming alteration and relevant materials to shift the perception of Heifer to recipients, donors, partners and affiliates. To visually support the effort to realign public perception, GIRVIN designed a new Heifer International graphic and guidelines for consistency of visual communication across platforms from business papers to Web sites.
Strategy
Identity
Naming
Print
Client Perspective
“
I know I told you this before, but your team was a delight to work with.
Thanks for everything you and your team accomplished for us—we’re global, we’re integrated, we’re consistent, and people love the brand.”