Dassai blue

Brand Storytelling

GIRVIN partnered with long-time collaborator The Design Associates in Japan to create a new label for Dassai Blue sake. While carrying on the storied heritage of Dassai Japan’s premium sake making, the new brand, Dassai Blue is brewed in New York, using one of the best sake rice varieties, Yamadanishiki, to share premier sake and its depth of culture with people in the US and beyond.

Holistic Branding

The concept of “DASSAI BLUE” is derived from the Japanese proverb “青は藍より出でて藍より青し,” meaning “Blue comes from indigo, but is bluer than indigo.” It is named with the intention of surpassing the original Dassai sake made in Japan. Dassai Blue will transcend expectations, reaching deeper, for an ever enriching experience.

The hand-drawn “Blue” communicates the power of art and craftsmanship and the premium quality of Dassai Blue sake.