Drive Your
Heart Out
The Challenge
Love the open road
GIRVIN’s team was asked by legendary marketers, the Brown family, of Lake Chelan, WA to support the build-out of a visionary “drivers only” brand that celebrates the love of road-running travel to all the places that are close to your heart and drivers love to visit.
The Solution
Passionately drive the brand
Get in your car, savor the road and start-up the American spirit of a love of the drive. GIRVIN built design and merchandising systems of branded items for destination-related sales. Our brand storytelling exemplified the action verb as a core element, with a brush drawn heart to create an ecosystem of brand assets for a multiplicity of product uses, clothing to key-rings, decals and destination maps and cards.
Strategy
Identity
Messaging
Print
Marketing
For Passionate Drivers
The foundation of our brand is based on being inspired by the love of driving. Our community is made up of enthusiastic drivers who appreciate their cars and enjoy the sensation of being on the road.
We cherish memories of our first cars, road trips, and dream cars. These memories are filled with the excitement of automotive engineering, design, beauty, and adventure. Our cars take us to simple and unforgettable destinations.
I invite you to embrace the romance of driving and the joy it brings by sharing and wearing our products.
-Parker Brown, Founder
“
I just wanted to say how much I appreciate what you and your team have done to evolve Drive Your Heart Out. It now feels very real that what my mom and I have been working toward can really come to life.”