![karina-header](https://www.girvin.com/wp-content/uploads/2022/12/karina-header.jpg)
Karina Skin Care System
The Challenge
A lovely legacy
Mirela Marinescu, renowned esthetician and Karina founder, named the company for her daughter. This mother-daughter duo now work together to create a brand that inspires women to create good skincare habits, promote self care and embrace their beauty while aging gracefully. To take the next step in their brand evolution, they needed a brand uplift that more clearly and beautifully communicated their passion and products to a growing audience.
The Solution
Clean, clear, and classy
GIRVIN began with refining their logo for a classic yet fun and approachable look, which retained brand legacy while also reaching out to a new and younger audience. We then created a simplified line drawing and category icon strategy that more consistently communicated a product’s purpose, and applied these to a new packaging system.
![karina-logo](https://www.girvin.com/wp-content/uploads/2022/12/karina-logo.jpg)
![karina-bottle](https://www.girvin.com/wp-content/uploads/2022/12/karina-bottle-scaled.jpg)
![karina-flower-outlines](https://www.girvin.com/wp-content/uploads/2022/12/karina-flower-outlines.jpg)
![karina-jar](https://www.girvin.com/wp-content/uploads/2022/12/karina-jar.jpg)
![karina-products](https://www.girvin.com/wp-content/uploads/2022/12/karina-products.png)