![modrn-header](https://www.girvin.com/wp-content/uploads/2021/12/modrn-header.jpg)
MŌDRN
The Challenge
MŌDRN for the Masses
Team members at Walmart.com were looking for a naming solution, as well as a positioned brand identity for a new line of upscale furniture, design: managed and curated, built for an emerging demography of customers: younger, more design conscious and willing to invest in quality home furniture solutions for their evolving audiences.
The Solution
Furnishing Solutions
GIRVIN’s team built a naming solution pathway using their IDEATOR® methodology—with customer research, demographic targets, positioning studies, messaging foundation, rounds of solutions and finally arriving at MŌDRN as the key new furniture brand innovation. GIRVIN created a bespoke typographic solution, as well as the collateral and packaging guidelines for a systemic application online at Walmart.com, as well as print and packaging.
![modrn-logo](https://www.girvin.com/wp-content/uploads/2021/12/modrn-logo.jpg)
![modrn-1-of-3](https://www.girvin.com/wp-content/uploads/2021/12/modrn-1-of-3.jpg)
![modrn-2-of-3](https://www.girvin.com/wp-content/uploads/2021/12/modrn-2-of-3.jpg)
![modrn-3-of-3](https://www.girvin.com/wp-content/uploads/2021/12/modrn-3-of-3.jpg)
![modrn-website-mockup](https://www.girvin.com/wp-content/uploads/2021/12/modrn-website-mockup.jpg)
![modrn-fabric-label](https://www.girvin.com/wp-content/uploads/2021/12/modrn-fabric-label.jpg)
![modrn-packaging-long](https://www.girvin.com/wp-content/uploads/2021/12/modrn-packaging-long.jpg)
![modrn-packaging-square](https://www.girvin.com/wp-content/uploads/2021/12/modrn-packaging-square.jpg)
Testimonial
“
AMAZING! I know it’s been a long journey for us all, and looking back, I am so proud of everything that the team accomplished in this journey. We are super excited to share this final deliverable out to the team, and we have received a lot of positive comments already on the work that we’ve already shared”.