Idahoan

If there’s a story that’s 50 years old, can you boost brand strategy to bring it to the next 50 years? GIRVIN’s team, in a string of food brand and packaging development programs, was engaged to support the leadership team that manages the brand of Idahoan for an enormous collective of potato farmers. Our teams designed a new brand mark to capture the spirit of this growing consortium, as well as a string of SKUs — founded on a more striking visual lexicon.