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Spa Lore
Procter & Gamble approached GIRVIN to help invent and build out a brand that reaches into the anthropology of healing and rejuvenating natural ingredients.
![Spa Lore Logo and Brandmark](https://www.girvin.com/wp-content/uploads/2016/04/sspalore_dt02.jpg)
![](https://www.girvin.com/wp-content/uploads/2016/04/sspalore_dt03.jpg)
Spa Lore’s brand and product names reference global customs and traditional beauty rituals from around the globe. Proprietary package shapes and graphics evoke a sense of heritage and tradition, lending authenticity to the line.
![sspalore_dt07](https://www.girvin.com/wp-content/uploads/2016/04/sspalore_dt07.jpg)