LEVIEV
The Challenge
A man of many facets
Lev Leviev is considered one of the most powerful people in the world when it comes to the diamond trade. From his philanthropic efforts, global mine ownership, gem production alliances, extraordinary access to distinctively unique gemstones, large diamond finishing, his enterprise is defined as on a par with DeBeers, in scale; for ultra exclusive sales of large stones, at private retail.
The Solution
No moss on these stones
GIRVIN created his global brand package and identity; initially for the Bond Street shopfront launch in London, and thereafter worldwide deployment: site applications, packaging, merchandising, signing, digital expressions and amenities.
Identity
Packaging
“
When we launched the brand LEVIEV, we needed to have a logo designed, as well as all of the brand attributes such as packaging, color schemes, etc… down to the last detail.
We worked with Tim Girvin to convey the unique positioning of the brand at the firmament of the diamond industry. Tim quickly created a company logo that immediately gained recognition, cleverly using the “LL” of the owner’s initials to represent a 103.9 carat D-IF emerald-cut diamond in our collection, superimposed on a gem-dotted czarist stamp evoking the company’s Russian roots.
Tim and his team quickly captured the essence of our endeavors and were close partners in this venture: great listeners, who really knew how to interpret our vision, and who effectively delivered. I recommend, without any hesitation, Tim Girvin.”