![](https://www.girvin.com/wp-content/uploads/2015/11/paint-border.png)
Sonora Desert Ranch
GIRVIN’s team was asked to quickly transition a challenged brand that was showing falling sales and diminished returns at shelf. Working with the marketing team at Mark Anthony the packaging group at GIRVIN built a series of solutions for consumer testing, examining the weighting of marketing story, labeling structure, visuals and messaging. With the winning labeling system in place, sales have been dramatically improved.
![Sonora Desert Ranch Wine Logo](https://www.girvin.com/wp-content/uploads/2016/03/sonora_dt02.jpg)
![Sonora Desert Ranch Wine Bottles & Labels](https://www.girvin.com/wp-content/uploads/2016/03/sonora_dt03.jpg)
“Team Girvin — Chris and I were at the press approval for the new Sonora Desert Ranch labels yesterday and wanted to share some good news: the finished product looks even BETTER than we imagined! I’ve sent a press proof to your offices, so expect to see that in the coming days.
Everyone who has seen the labels today has gushed about the beauty and underlying brand story – a testament to the great work that went into this project. We’re truly excited to see the impact this will have in turning the brand around.”
Faye Pang | Brand Manager CIC | Mark Anthony Brands