The Deep Sprint:
If you’re going someplace,
how are you paying attention?
Brand journeys
and explorations.
I can remember a time — especially when my children were younger — that traveling was a cumbersome burden.
Now, my children are onto their own lives, and while we are still profoundly connected, traveling is easier. And in the decades following their births, I realized that there is a powerful synchronism / incident alignment to linking to people—
and brand leadership —
live.
The point might be in live-visiting a brand team there is a more holistic sensibility to understanding the humanness of their brand, its story and proposition, its leadership, the magnetism of their collective sensation and the emotionality of their condition.
The Deeper Sprint
Surely, brands and enterprises are about logistics and operational fluency, but none of that would, or will, exist without the human adhesion of teams,
collective presence,
and
the vibe of experience.
As I tell my teams,
in these journeys to meet
the Makers,
it’s never just about listening;
it’s also the depth of the questions that are asked.
It’s not just
paying attention,
but it’s
the depth of focus.
For me, that focus,
as a journeyer,
is always about:
“where
are you going?”
“what
do you want to do?”
“how
would you get there?”
And getting there,
“what are we doing
and for
whom?”
As any leader knows, that
inner and outer circle
wants to know —
simple and profound questions:
“what
are we doing?”
“why
am I here?”
This is what it all comes down to, in
our brand and storytelling work —
“what’s
the story,
who’s
telling it,
what’s
it feel like, look like —
and
why
should I care?”
That’s it.
Big.
And small.
Go out
there.
You might
find
something.
TIM | GIRVIN | Vancouver, British Columbia
….
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