Search results for: Legends
by Tim Girvin | Concepts, Cool People, Human brands, Storytelling | Sep 10, 2013
The Craft of the Hand, the Story, the Image Over time, legends come into play. And if you work the craft, follow your inspirations, you can get to where you want to — the legends, the myths, the stories. But any quest won’t be without travails, challenges,... Read More
by Tim Girvin | Brands, Concepts | Feb 22, 2011
Can creativity be defined in a brief? What is a creative brief — and is there a point to being brief? No. Brands are inordinately complicated orchestrations. Being that they inherently involve relationships to humans, the idea of “briefness” is a... Read More
by Tim Girvin | Brands, Concepts, Incubation, Storytelling | Jun 14, 2017
FUTURE FORWARD | BRAND STRATEGIES AND INTENTIONAL IGNITION TIME TO LIGHT THAT FIRE. Brief creativity? Can creativity be defined in a brief? Probably not. What is a creative brief — and is there a point to being brief? In a cycle of a half-decade, more often than not,... Read More
by Tim Girvin | Concepts, Cool People, Storytelling | Nov 14, 2009
Exemplars of Apple Messaging and Brand Product Events: Theatricality and entertainment marketing strategy in the presentation of ideas. Being one whose livelihood is wholly built on the premise of relevant content, delivery and entertainment — the concept of the... Read More
by Tim Girvin | Concepts, Storytelling | Feb 2, 2016
THE BIRTH OF LIGHT THE QUEST AND THE LEGENDS OF THE LIGHT FINDER I was holding light, an illumination that reminded me of a salamander of the luminous, curling like an embryo — light lizard. This, on a full-mooned night, the radiance spilling down and lighting the... Read More
by Tim Girvin | BRAND MYSTICISM, Marketing 2.0, Storytelling | Feb 5, 2020
MAKE FAST THE FUTURE | HOW TO DEFINE CREATIVE DIRECTION FOR BRAND DEVELOPMENT | WRITE A CREATIVE BRIEF. LIGHT THAT FIRE: Could that be brief creativity? Unlikely? Or could creativity be defined—let alone contained—in a brief? What is a creative brief—and is there a... Read More
by Tim Girvin | Concepts, Places, Scent | Jul 9, 2010
Smelling where you are Arising this morning, I can gather the scent of wild grasses, the salted smell of sea, the slight drift of sulphur from the cast of decaying seaweeds, wafting from the rocky shore below — and there is a note of stone; pine, crushed in my... Read More
by Tim Girvin | Brands, Concepts | Jan 2, 2010
Visioning mission, promise, proposal, proposition and the inculcation of values, notations on design thinking and strategic attention. “Vision can be written, it’s scribing a dream; it’s a designed evocation — a voicing. Mission is that act... Read More
by Tim Girvin | Artists, Brands, Cool People, Human brands, Storytelling | Jul 19, 2010
What is the myth, brand storytelling: the legend, the narrative that lies in the heart of the brand proposition? Karl Lagerfeld by Karl Lagerfeld (by Girvin) I was talking to a client about the concept of legendary culture and it set me thinking to the concept of... Read More
by Tim Girvin | Scent | Aug 20, 2010
An exploration of trees, their saps, the resinous outcomes, the essences and their fragrances. And Birch bark — a visit to the Early Buddhist Manuscripts Research Project in the palaeographic laboratories at the University of Washington. Scent, script and... Read More
